World Championship Ranch Rodeo features Western gear vendors, foundation fundraiser

AMARILLO, Texas (KFDA) - In this edition of All Things Ag, we share how the 31st annual WRCA World Championship Ranch Rodeo will bring Western gear vendors to Amarillo while raising money for ranching families.

The rodeo takes place Nov. 12-15, 2026 at the Amarillo Civic Center Complex.

Randy Whipple of the WRCA Foundation said about 170 Western gear craftsmen from across the country are part of the trade show, along with other vendors.

See the full interview below:

The event raises money for the WRCA Foundation, which supports a scholarship fund for ranch kids and a crisis fund for ranching families, Whipple said.

More than 70 children are currently on four-year scholarships through the fund, according to Whipple.

The crisis fund helps families facing situations such as an injury, a cancer diagnosis or a child born with a birth defect.

“We’re here to help that ranching family, that cowboy family,” Whipple said.

The Youth World Championship is scheduled for Nov. 13-14. The rodeo also includes trade shows, expos, watch parties and live music performances.

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