Brent McClure
General Manager
My background of Music, Marketing and 20 years of meeting with clients, consultants and viewers uniquely positions me to see opportunities to create win - win strategies that produce results for clients.
Q: What did you want to be when you were 10 years old?
A: When I was 10 years old, after see Smokey and the Bandit, I wanted to lead a convoy as a truck driver. But I also thought cotton farming was cool and traveling the country as a musician in a band.
Updated: Jul. 17, 2023 at 10:59 AM CDT
|By Brent McClure
Hey Texas Panhandle, we’re on the road again! July 17-20. It’s the NewsChannel 70th Anniversary Summer Celebration Tour.
Updated: Jul. 28, 2021 at 9:34 AM CDT
|By Brent McClure
NewsChannel 10 Media and TPSN is proud to announce a merger where TPSN will become part of the NewsChannel 10 Media family.
Updated: Apr. 27, 2021 at 1:55 PM CDT
|By Brent McClure
“Love thy neighbor,” a message we have all heard, many believe, but few seem to remember these days.
Updated: Nov. 17, 2020 at 11:25 AM CST
|By Brent McClure
My home and your home are threatened right now, and it is getting worse.
Updated: Sep. 3, 2020 at 11:50 AM CDT
|By Brent McClure
NewsChannel 10 is partnering with the Texas Panhandle Sports Network, Amarillo Independent School District and Canyon Independent School District to bring Panhandle high school football games to you.
Updated: Apr. 15, 2020 at 12:44 PM CDT
|By Brent McClure
Our social isolation began about a month ago now, and we are still operating in a new normal.
Updated: Mar. 19, 2020 at 5:41 PM CDT
|By Brent McClure
NewsChannel 10 and Telemundo’s approach to COVID-19 coronavirus coverage is based on facts, not fear.
Updated: Oct. 8, 2019 at 2:14 PM CDT
|By Brent McClure
Did you know that Joe Fortenberry played Basketball for the USA in the 1936 "Hitler" Olympics?
Updated: Oct. 2, 2019 at 10:02 AM CDT
|By Brent McClure
We hope you enjoyed browsing through and reading the first ever Panhandle Magazine!
Updated: Jul. 22, 2019 at 3:13 PM CDT
|By Brent McClure
NewsChannel 10 celebrates 25 years of Summer Celebration this year with the same basic desire, to meet our viewers and introduce you, our viewers, to your neighboring communities.
Updated: Jan. 15, 2019 at 2:17 PM CST
|By Brent McClure
Last year, our community passed many propositions to allow our city to make improvements.
Updated: Jan. 1, 2019 at 3:13 PM CST
|By Brent McClure
A new year brings new opportunities and piques many people’s interest to set goals or make resolutions.
Updated: Dec. 11, 2018 at 12:07 PM CST
|By Brent McClure
The totals are in, and your support of the High Plains Food Bank is incredible and appreciated.
Updated: Nov. 27, 2018 at 11:29 AM CST
|By Brent McClure
Thanksgiving is behind us now, but the holiday season is not over, and the pace is not slowing down.
Updated: Nov. 20, 2018 at 12:01 PM CST
|By Brent McClure
The Amarillo Sod Poodles name has been announced finally.
Updated: Nov. 6, 2018 at 5:14 PM CST
|By Brent McClure
Amarillo still seems like a city of orange construction barrels and cones that rolled out in 2016 and will remain throughout for another few years.
Updated: Oct. 23, 2018 at 5:37 PM CDT
|By Brent McClure
This week early voting begins. There are a number of things on the ballots that vary county to county.
Updated: Oct. 9, 2018 at 3:40 PM CDT
|By Brent McClure
We have all heard “Don’t Mess with Texas” as a slogan for not littering. Based on Amarillo’s recent events, I would say “Don’t mess with the Panhandle” because we are on a roll and standing tall for what we believe.
Updated: Sep. 25, 2018 at 3:18 PM CDT
|By Brent McClure
No matter how old you are, no matter how sophisticated you have become, and no matter how much you try to understand it; it is just more complicated to connect with people.
Updated: Sep. 11, 2018 at 11:01 AM CDT
|By Brent McClure
People say, "If you are not growing and changing, you are dying." Well, NewsChannel 10 is innovating again as we continue to grow.
Updated: Sep. 4, 2018 at 3:58 PM CDT
|By Brent McClure
Dyslexia is a complicated learning disorder that many do not understand.
Updated: Aug. 21, 2018 at 3:40 PM CDT
|By Brent McClure
The Texas Tech Chancellor is a hot topic right now. Monday, the board of regents named Dr. Tedd Mitchell interim Chancellor of Texas Tech, following the retirement of Robert Duncan last week.
Updated: Aug. 8, 2018 at 7:05 AM CDT
|By Brent McClure
If you didn't know, schools around our area are starting up this week and next week.
Updated: Jul. 31, 2018 at 5:55 PM CDT
|By Brent McClure
Drugs mask pain. Emotional pain and physical pain can be a reason for someone to take medicine and sometimes to abuse medicine or to seek illegal drugs to mask the pain.
Updated: Jul. 25, 2018 at 7:24 AM CDT
|By Brent McClure
NewsChannel 10 started Summer Celebration 19 years ago from a desire to meet the people of our area and introduce you our viewers to your neighboring communities.
Updated: Jul. 10, 2018 at 6:02 PM CDT
|By Brent McClure
The temptation is high, everyone does it you may say.
Updated: Jul. 4, 2018 at 9:12 AM CDT
|By Brent McClure
This is a great time to celebrate the United States of America's independence.
Updated: Jun. 27, 2018 at 5:59 AM CDT
|By Brent McClure
Our corporate ownership announced Monday that Gray Television and Raycom Media are combining in a $3.6 billion transaction.
Updated: Jun. 12, 2018 at 2:43 PM CDT
|By Brent McClure
First, let me say. I'm not an expert on this topic and I'm not sure how to advance our thought on this topic, but it needs to be discussed.
Updated: Jun. 5, 2018 at 2:37 PM CDT
|By Brent McClure
"Remember when" is a statement many use to define moments in time where things were simpler, or things were defined in a way we liked them.
Updated: Jun. 4, 2018 at 11:19 AM CDT
|By Brent McClure
We are excited to announce two major moves in our channel line-ups: METV launches in Amarillo on June 4th and is defined as memorable entertainment TV.
Updated: May. 29, 2018 at 4:31 PM CDT
|By Brent McClure
I hope you enjoyed Memorial Day this Monday.
Updated: May. 15, 2018 at 4:40 PM CDT
|By Brent McClure
Earlier this year, the Rick Husband Amarillo International Airport opened direct flight service to Phoenix, Arizona.
Updated: May. 11, 2018 at 10:00 AM CDT
|By Brent McClure
Steroids:The most common are the "anabolic steroids" which are a chemically made form of the male sex hormone, testosterone.
Updated: May. 11, 2018 at 9:58 AM CDT
|By Brent McClure
Party Drugs The term party (or club) drug refers to a variety of drugs found at dance clubs and house parties. Party/Club drugs are sometimes referred to as "designer drugs". The substances are typically produced in illegal laboratories, using a variety of chemicals. It is extremely difficult to predict their strength, what their effects will be and whether they contain poisonous ingredients.
Updated: May. 11, 2018 at 9:55 AM CDT
|By Brent McClure
Children can understand that people put good and bad things into their bodies. They know that milk and fruit will keep them strong and healthy but that too much of even good things can make them sick. They can learn that medicine can also be good for people but only when used properly.
Updated: May. 11, 2018 at 9:35 AM CDT
|By Brent McClure
Smoking and Alcohol can be discussions you are not ready to have with your children. Here are some ideas on how to handle the conversation.
Updated: May. 11, 2018 at 9:27 AM CDT
|By Brent McClure
Solvents, Glue and other Inhalants The use of glue and other solvents is more popular with younger teens (in grades seven and eight) than older youth.
Updated: May. 11, 2018 at 9:25 AM CDT
|By Brent McClure
Young people have reported the non-medical use of prescription and over-the counter medicines for many years. Prescription drugs include stimulants and tranquillizers / sedatives such as Xanax, Valium and Ativan. Have you heard of Opiods, Painkillers, ADHD medicines, and other drugs that can be abused. Read more here to increase your awareness.
Updated: May. 11, 2018 at 9:23 AM CDT
|By Brent McClure
You see these drugs in the news, do you know what they look like, what they do, and the common the side effects? Learn more here.
Updated: May. 11, 2018 at 9:22 AM CDT
|By Brent McClure
Cannabis is the third most popular drug used by youth. Marijuana (or "weed" or "pot"), hashish and hash oil are all from the cannabis plant. THC (delta-9-tetrahydro-cannabinol) is the active ingredient in cannabis that changes the mood and distorts the perceptions of the user. See it, learn about it and recognize it.
Updated: May. 8, 2018 at 5:00 PM CDT
|By Brent McClure
Today there were votes taken and commitments made - $90 million in commitments in total.
Updated: May. 1, 2018 at 4:57 PM CDT
|By Brent McClure
There's a lot of talk these days about "fake news" and "network bias."
Updated: Apr. 24, 2018 at 2:42 PM CDT
|By Brent McClure
I spoke a few weeks ago about the need for leaders to step up.
Updated: Apr. 21, 2018 at 4:55 PM CDT
|By Brent McClure
NewsChannel 10 has partnered with the Law enforcement community to make this information center a reality. Thank you to our partners.
Updated: Apr. 10, 2018 at 5:05 PM CDT
|By Brent McClure
It's not just a national headline, opioid abuse is right here at home in Amarillo, and not in a small way.
Updated: Apr. 3, 2018 at 4:11 PM CDT
|By Brent McClure
Last week I talked about the how TV is still free over the air with an antenna.
Updated: Mar. 27, 2018 at 3:03 PM CDT
|By Brent McClure
Were you aware that you can get local channels for FREE.
Updated: Mar. 20, 2018 at 5:45 PM CDT
|By Brent McClure
I want to first thank the first responders for working so hard in hazardous situations, long hours and communicating to save property, animals and people.
Updated: Mar. 13, 2018 at 11:47 AM CDT
|By Brent McClure
This is the Perspective Community Challenge. Monthly, I'm digging into thoughts and facts about our area to discuss the true challenges ahead.