Tiny turkeys trending this Thanksgiving

Smaller families possible factor behind trend

Tiny turkeys trending this Thanksgiving
Turkeys enjoy their last days before the Thanksgiving holiday at Ashley Farms in Flanders, N.J., on Tuesday, Nov. 13, 2018. (Source: AP Photo/Seth Wenig/AP)

(RNN) – When imagining a traditional Thanksgiving spread, you might picture a roasted behemoth of a bird getting carved and passed around the table.

But according to a report from Bloomberg, demand is rising in the U.S. for tiny turkeys, some weighing only 6 pounds.

While 12- to 14-pound turkeys remain the top sellers, the rise in single-person households and smaller families could be motivating people to buy smaller birds.

Families are also increasingly spread out across the U.S., making the purchase of big birds unnecessary for many consumers.

Poultry companies like Butterball are catering to the higher demand by offering smaller turkey options, and Bell & Evans is even working to breed a tiny turkey that “fills out nicely,” as compared to the sometimes-bony petite birds now on the market.

A desire to cut down on food waste could be bolstering the growth in tiny turkey sales, an inclination some are attributing to the millennial generation.

A growing preference for free-range fowl could also be playing a role in the trend.

“People are starting to understand it’s not natural to grow turkeys up to 30 pounds,” said Ariane Daguin, the co-founder and owner of D’Artagnan LLC, a wholesale and e-commerce food company in Union, NJ. “In general, that means they were penned up with no room to move around, and that’s why they’re fat like that.”

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