AMARILLO, TX (KFDA) - Representatives from the Amarillo Economic Development Corporation, the City of Amarillo, the Amarillo Convention & Visitor Council and the Hey Amarillo podcast are coming together to launch a new digital ambassador program called #HelloAmarillo.
The goal of the city-wide social media campaign is to promote and highlight Amarillo’s cultural events, lifestyle and activities.
Director of Workforce and Attraction with the AEDC Sabrina Meck explains the importance of the campaign saying, “Other cities across the country have found success through these kinds of campaigns. Amarillo is in a period of growth and expansion, and we want to be intentional in making sure we capture this excitement on social media.”
The #HelloAmarillo digital ambassador program will kickoff during a launch event at Six Car Pub & Brewery from 5:00 p.m. to 7:00 p.m. on September 20.
Guests will be able to register as official ambassadors for the campaign at the event.