WASHINGTON (AP) _ To mark the beginning of Lent, the Roman Catholic Archdiocese of Washington is launching a $75,000 marketing blitz using YouTube, a blog and advertising to reach lapsed Catholics.
The campaign's slogan is "Longing for something? Maybe it's God?'' A clip of Washington Archbishop Donald Wuerl has been posted on YouTube, inviting Catholics who have "drifted away'' to "think about coming back.'' The archdiocese also is launching an interactive blog staffed by several priests and laypeople. Lent is a 40-day period of penance and fasting that began this week with Ash Wednesday and culminates with Easter, the Christian celebration of Jesus' resurrection from the dead.