Airlines fly into new year with wave of fare sales

ATLANTA (AP) _ A wave of fare sales has spread across the airline industry in the early days of the new year.

The Associated Press reports weak economy continues to put pressure on carriers to fill seats even after they drastically reduced capacity.

Fuel prices have dropped significantly in recent months, plus the weak economy has eroded demand for air travel. Dallas-based Southwest Airlines is running an air fare sale for travel between Jan. 15 and April 30.

Fort Worth-based American Airlines has sales for travel within the U.S. between Jan. 14 and March 4, and between March 5 and April 30 at slightly higher fares

The matching has already started. American matched both the AirTran and Virgin America initiatives in markets in which they compete.