What had become a relic, is now back with a vengence... Layaway is drawing in more shoppers during this slow economy.
With this holiday season expected to be the worst retailers have seen in years, many are hoping the buy now, pay later layaway will bring in more shoppers. And based on the shoppers spoke with today, it just might work. It's no longer passe. In fact, layaway is once again becoming popular. "Toys, clothes, shoes, jewelry. " TV ads are now running, showcasing the newest old-fashioned way to buy. A recent K-Mart ad is the most popular. Greta Woody is taking full advantage of layaway. "Four dress shirts." A small purchase today, but she'll be back. "I have twelve grandkids, so probably."