Does Pink Pay?

It's Breast Cancer Awareness month, which means grocery store aisles are filled with products sporting a pink ribbon label, pledging donations to breast cancer research. Breast cancer claims the lives of more than 40-thousand women every year, so most would agree that even one dollar donated to the cause does some good, but there's more to that pink ribbon label than meets the eye. We went to one grocery store to find out if pink really does pay. These days, it seems like everyone knows someone whose been affected by breast cancer. "I have a lot of friends who are breast cancer survivors," says RoseMartha Cates. Leann Wally has been affected too. "My mom passed away from breast cancer." Which, often times makes those pink ribbon products even more attractive. Sheri Segler does her part to help out. "I save my lids all the time and mail them in." BuBut Cates has a few questions. "I would like to know just how much money they actually are donating to cancer research." So did we. We navigated the aisles to find out. Many companies donate money for each product sold. For example, for every lid you mail in, Yoplait will donate 10 cents to research. But in some cases, just buying the item isn't enough. You have to do a little extra work to make sure the most money goes to breast cancer research. Lean Cuisine will donate a minimum of $150,000, but flip the box over and you'll see what else you have to do. Buy a tote bag for $9.95 and they'll donate $5 more dollars to research. And yet some other companies donate a flat amount, regardless of how many items you buy. And that got some mixed reaction from shoppers we talked to. Cates says, "It's better than no donating anything at all." Wally comments, "That bothers me as a consumer because you never know when they've sold enough to reach the total amount they're giving and you think you're buying it to help out. That really upsets me as a consumer." To see how much money is donated from your favorite company, log on to