Candidates Use Technology to Campaign - KFDA - NewsChannel 10 / Amarillo News, Weather, Sports

Candidates Use Technology to Campaign

Dr. Nicholas Gerlich, West Texas A&M University Dr. Nicholas Gerlich, West Texas A&M University

The presidential election may come down to text messages and myspace comments.

One is undecided and the other committed.. That may be the reason why they differ on their willingness to be a part of the technology push.

Romi Sanchez, who isn't signing up for technology campaigning says, "When it came to publicity for the elections I wasn't quite into it because I'm not really sure who I am going to vote for. It's good for the people who know who they want to vote for but I wasn't really quite into it."

Brian Steele, who is texting and myspacing for his candidate says, "One of the worst things about America is that no one gets out and votes. Especially college kids. They are really trying to change that this year."

That sense of reaching out to young voters may be enough to sway the election.

"I think they are leaning towards the younger voters cause they really do want our opinion in this election it's such a tight race." Sanchez says.

Dr. Nicholas Gerlich, professor at West Texas A&M University says, "I think it is going to encourage young voters to actually get out and vote, where as in previous elections we have had a hard time mobilizing young adults. Now that the election is coming to them through media they embrace on a day to day basis, suddenly they feel like they are a big part of it."

All admit that it is the candidate who can reach out the most that may see the biggest gain.

Steele says, "I think media definitely plays an important role in this election. I don't know if that is a good thing or a bad thing because before media everyone kind of decided what they were going to believe in but now it is either one side or the other, what media you watch. Especially getting on the internet."

We will see if this change in campaigning works in just four weeks.

 
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