Electronic Arts has extended its licensing deal with the National Football League and NFL Players to create and distribute American football games until 2013.
As well as covering all forms of console videogames - handheld, home consoles and console-based online features - the agreement also allows EA access to NFL Films and the NFL Network "to enrich its game experiences".
"This is all about bringing authenticity and realism to NFL videogames," commented Eric Grubman, president of NFL Ventures.
"EA Sports continually works to maintain the cutting edge for NFL products across a variety of gaming platforms. We like the fact that they never rest."
EA's Madden franchise has genereated over USD 2 billion in retail sales, and 2008 marks the 20th anniversary of the series.
"For nearly two decades, EA Sports has been bringing sports fans closer to the great game of football through the breakthrough interactive experiences of our videogames," said Peter Moore, president of EA Sports.
"Game quality is our top priority, and we're committed to pushing our gameplay innovation, connecting football fans via rich online experiences and delivering the most visually stunning sports games on the market," he added.