The Cost of Valentine's Day - KFDA - NewsChannel 10 / Amarillo News, Weather, Sports

The Cost of Valentine's Day

Mary Ruth Albracht of Scott's Flowers Mary Ruth Albracht of Scott's Flowers

Those flowers you plan to send to your sweetheart this Valentine's Day may cost you more than you expect.  The impact of high gas prices is even trickling down to flower shops.

Whether its a bouquet of red roses or a mixed arrangement, this Thursday those flowers will cost more than any other regular day.

As the hustle and bustle of Christmas died down, flower shops begin gearing up for their busiest time of year.

Mary Ruth Albracht of Scott's Flowers says "as soon as Christmas is over, it takes 5 to 6 weeks of constant work for the big day."

As Scott's Flowers triples its staff for Valentine's Day, flower growers triple their prices to compensate for the extra heating and air conditioning needed to produce the large amounts of flowers.

Albracht says, "They pass that on to the florist, and your prices have to go up a little to combat inflation."

But she says her shop tries to absorb as much of that extra cost as possible to keep it from passing it on to customers.

Arrangements start as low as $15, going as high as you would like.

And red is not the only color flower you can go with.  While the color red means love, the yellow rose means joy and the pink rose means gentle or graceful.

To make the most of the flowers you receive this Thursday, water them daily, keep them away from electronics and windows that give off heat, and keep them in a cool place.

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