Shortage of Produce Around Amarillo

Low supplies, high prices and poor quality that's the status of some of Amarillo's produce. 
As NewsChannel 10's Stephanae Benson reports freezing temperatures and rising fuel cost are to blame. 

"The produce quality has really gone down. "

That's what Bruce Wilson General Manager of Denny's on Ross says about this winters crop. 
According to a local produce store owner says in addition to poor quality fruits and vegetables are in short supply because of cold weather. One crop having a major shortage is the strawberry. 

"During cooler weather strawberries, the plant itself isn't as hearty doesn't tend to bear a larger of a fruit." B & J owner Barry Hawkin says.

Hawkin's add consumers can expect to pay two dollars more for a package of strawberries compared to last year because of the shortage.

"The shortage always makes the cost higher in about anything especially produce products. The higher cost of transporting the product because of diesel fuel increases the cost of the product right now."

Consumers aren't the only ones feeling the price crunch, restaurants said they are paying double for the produce and sometimes they can't find any. 

"A lot of times they're out of the product . You have to go to different suppliers and you just have to pay the higher price."  adds Wilson.
Some of the other items in short supply and higher prices are apples, oranges, tomatoes, lemons, and limes. Hawkin's says as temperatures get warmer, consumers can expect more produce and lower prices by spring.