It is something we talk about every New Year's Eve: drunk driving and the lives lost because of it.
But officials say this year the number of deaths is expected to be even higher.
The statistics are showing that this year we're going to average about 60 fatalities per day over the New Years.
According to the National Highway Traffic Safety Administration, the daily death toll from drunken driving crashes increases significantly during the Christmas and New Year's holiday season.
This year, transportation officials hope a $7 million advertising campaign, and a nationwide law enforcement crackdown will help drive the message home.
The message: if you drink and drive you're going to get arrested and you're going to get prosecuted.