Sony: Developers Should Stop Arguing About PS3 Price

In an interview with the Mercury News, SCEA president Jack Tretton said that developers like Activision's Bobby Kotick should just stay out of discussions about what price the PS3 should be.


At the Reuters Media Summit, Kotick had declared that the PS3's price needed to be lowered to $199 for it to have any chance of mass-market appeal. Tretton said he found such comments to be "unrealistic," and that he "would never venture to suggest what software publishers should price their software at."

As for Kotick's comments in particular, Tretton suggested "I don't know, maybe he should design a platform." Oh, that stings.

Tretton says he always knew the PS3's price "would be a challenge to people," but feels "pretty good" about what Sony has "accomplished in the last 12 months," pointing to a "67 percent growth over last year in our revenue."

Tretton also spent some time explaining how Sony is a "three-platform company," detailing the particular challenges presented by the PS3, PS2, and PSP. He doesn't expect shortfalls this holiday season to be one of those challenges, however, saying that Sony is in the "best position we've ever been in in terms of supply."

According to Tretton, Sony is expecting to sell 33 million pieces of hardware by March 31, the fiscal year's end: 12 million PS2s, 11 million PS3s, and 10 million PSPs.

Sony is also expecting to move 250 million of software, a number that certainly would have been more easily attainable had certain key titles not been delayed until 2008. Tretton is sanguine about such problems, however, saying  "this business has evolved to the point where it isn't about the Christmas season for a software title to be successful." Sure doesn't hurt, though.