School counselors can't put a stop to it unless they know about it.
That's why reporting incidents of fashion bullying are key to dealing with the problem.
Although it can happen at any grade level, it's most common among sixth, seventh and eighth graders.
NewsChannel 10's Marissa Bagg explains how officials find out it's going on, and how they handle it.
It's not a widespread problem, but it happens at a few of the A.I.S.D middle school campuses.
Counselors say if word gets to them, they can quickly take care of the issue.
"If the school doesn't know it's going on they can't stop it, so the child needs to be encourage to talk to someone. Because if they're not doing it to them, they're going to say it to someone else," says Paula Ward, the Guidance and Counseling Director for A.I.S.D.
Ward says generally the bully and the victim don't report the problem, it's bystanders who don't want to become a victim.
In C.I.S.D. officials take care of the problem, by having students just talk things out.
"The first thing I get them to do is communicate, and soon they find out they're more alike than they are different, and I see those barriers break-down," says Jerry Schaeffer, the Assistant Principal at Canyon High School.
Some students say fashion bullying may be signs of a deeper problem.
"That's just an excuse to bully someone, because it's not what they wear, its about who they are, what they do, who the bullier is and their insecurities," says Kylee Olson, a high school Senior.
High school students we spoke with say it's rare inside their halls, because others are more willing to defend someone whose being bullied."I've never put up with people degrading others depending on what they choose to wear. I've never appreciated when people persecute students for that," says Justin Styer, a high school Junior.
Principal Schaeffer says middle school students are generally more self-conscious than at other grades, and that is a major source of the problem.