Rap Music Sales Slow - KFDA - NewsChannel 10 / Amarillo News, Weather, Sports

03.05.07

Rap Music Sales Slow

Teenagers and twenty-something's are saying more and more that rap music is too violent.
   And it's showing up in the genre's local music sales.
   Newschannel 10's Marissa Bagg joins us live in the studio to reveal the signs of the music type is ailing.
    Two local radio stations who use to play their fair share of rap have completely changed formats.
   The reason - rap isn't selling what it use to.           
   Rhythmic adult contemporary is the new gig for Energy 99.7.
   And it seems to be working.
"We're making some good money compared to what we did with other formats, and they weren't bad formats, they just weren't as sellable," says Amy Maddox, the program director of the station.
   98.7 just changed what they play last week...
   Both made the switch in part because rap music is tanking .
   CD sales slid 21% from 2005 to 2006.
 One sign of slowed sales, overstocked shelves, clerks say it's because not as many people are buying 

"I've got stuff coming in 30 to 60 rap CDs in a week we bring out from the back room and I'd be lucky to sell those," says Ty Van Vranken, the music manager for Hasting's off Gem Lake Road.
   Van Vranken says rap sales are also falling because there isn't a huge following in Amarillo.
"People come in here for rock, country, classical, I see people go through the rap aisle, but I rarely see them pick it up and buy it," says Van Vranken. 
   So to stay in business, the music industry needs to stick with what sells.
"It's not that we are against rap music, we have some rap in our stuff some mixes we play but they've done it and we're doing something else," says Maddox.

   Stations could also be moving away from rap formats because it isn't appropriate for all audiences.

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