Levi Knebusch lost his daughter Madison to pediatric cancer in 2012.
"Six and a half years ago, I lost my oldest daughter to cancer. In the wake of that, we decided to form a foundation to help other parents and to help kids in the community that have been diagnosed with cancer, to help them kind of navigate that, to give them resources and things that we had trouble trying to find," said Knebusch.
He decided to use his love of high school football to honor his daughter's memory, and provide outreach to families struggling with pediatric cancer in the area.
"We tried to get the foundation's name spread out into other communities in the Panhandle," explained Knebusch. "So that if their children get sick, they have a resource that they can call on immediately."
In order to spread awareness, Knebusch thought of stickers, to be worn on the back of the team's helmets. With a son on Tascosa's football team, he reached out to Coach Plunk first at the end of last season. Coach agreed to wear them for the rivalry game against Amarillo High.
But this season, he wanted to take it a step further.
"We reached out to a few coaches here in Amarillo- Coach Sherwood, Coach Fisher, Coach Dunnam- all of them bought into it," said Knebusch. "Somehow it got out and I had a few coaches from the area call me and say, 'Hey, we'd like to do this too'.".
This year, 23 teams will be wearing MTK Foundation stickers throughout September, which is Childhood Cancer Awareness Month.
Being able to connect football and his daughter's memory is priceless for Knebusch.
"Being that I'm a huge high school football fan anyways, being able to marry that with something I believe in, something that is a part of me, is a huge deal because now I get to help run the foundation and I get to be involved in high school football. It's the best of both worlds as far as I'm concerned," said Knebusch.
If you're interested in learning more about the MTK Foundation and how you can help, visit their website at http://www.mtkfoundation.org/home.html.