AMARILLO, TX (KFDA) - The City of Amarillo's "Buy the Way, Keep it Local" campaign is putting an emphasis on buying locally from small businesses in the area.
"It's important for keeping doors open for businesses that have established their base here in our community," said Amarillo Councilwoman Elaine Hays.
It was also the message at this year's Business Connection Tradeshow, bringing hundreds of businesses together with an opportunity to meet with other businesses and consumers.
"Networking and getting your name out there is crucial to being able to trade locally," said Hays.
The city's Chamber of Commerce says events like this one are important for small business owners.
"One of the hardest parts of being a small business owner is that most of the time you're tied down to your store or your business and you don't really get a chance to get out and meet and network and grow that business," said Jason Harrison, Vice President of Business and Development with the Amarillo Chamber of Commerce. "This is a great opportunity to come out and meet thousands of people that will come in and out of here that are potential buyers and sellers."
For Martin-Tipton Pharmacy, networking is a benefit of the expo.
"It gets our name out there, it helps us see old friends and make new friends and just helps our business," said Mark Vogler, owner of Martin-Tipton Pharmacy.
In a world of big pharmacy chains, Vogler notes how customer service is a big part of keeping his small business working.
"Being a small business, we do the things that the big boys won't do," said Vogler. "We take care of people, we really focus on service and try to take care of our customers as best we can."
Another small business, Ye Olde Pancake Station, says having a strong sense of community with both customers and employees helps the business to be successful.
"It's great to see a bunch of regulars come back into the store on a regular basis and just get to know the community," said Dillon Kizarr, assistant manager at Ye Olde Pancake Station. "Our owner comes in every day, talks to customers, sits down at tables. It's just good to see that."
From restaurants and pharmacies to shops and more, buying locally goes a long way for the small businesses of Amarillo.