Perspective: NewsChannel 10 works hard to provide unbiased news coverage

AMARILLO, TX (KFDA) - There's a lot of talk these days about "fake news" and "network bias."

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In the social media age, it just takes a few seconds to fire off a message someone considers a "fact," but in reality, the statements are merely opinions with little to no research to back them up.

Those opinions then spread like wildfire as if they're the gospel. Make no mistake, separating truth from propaganda is more difficult than ever these days.

The news industry is under fire like never before.

We want to take a moment to separate myths from facts. Let's be clear - the staff of NewsChannel 10 works every day to bring you unbiased coverage of the news of the day. Personal agendas have no place here.

We are an affiliate with CBS for the network programming, but we are not owned by CBS. We know that for good and bad reasons local stations are often confused with networks that may bear similar names or branding.

The networks cover big National and International news and can have some bias based on their perceptions. The cable news networks do not have to follow the same rules as NewsChannel 10, which is licensed by the FCC.

What does that mean? Well, we carry their programming, but we have nothing to do with their content. Conversely, they have zero input into our news reporting decisions.

NewsChannel 10 is one of many stations owned by Raycom Media, a company that has a proud tradition of serving all members of the community.

Our Perspective is: We want our anchors and reporters to focus on local stories based on facts, not opinions.

We research the facts, turn away opinions and simply give you the news and information right down the middle, so you can make up your own mind on matters.

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