It's our Perspective that we offer you some of the best news and entertainment available with our comedy, drama and other shows, but when it comes to severe weather we must live up to our ultimate responsibility and give you the best information so you can make decisions on how to stay safe.
As a reminder, our policies are to interrupt national commercials first, then local ones, but sometimes it must be the show itself.
Sure, we get complaints when we break into a show with severe weather information. But that's our job, and we'll never choose entertainment over safety, even if that's not a popular choice.
We don't control the timing of storms, but keeping you safe with information could mean you and your family will get to watch many more shows in the future.
We are First Alert because we care, we want you to know when it is serious.
Severe storms have already killed people in Mississippi this month, and we don't want our own neighbors to be added to that list.
Our Perspective is we owe you the best information possible as soon as possible, and we will do our best to get you the information without interruption of your favorite show. But I would rather you be safe and enjoy many more shows than be in harm's way and not know it.
What's your Perspective?
Perspective is a weekly feature presented by NewsChannel 10 Vice President/General Manager Brent McClure. Have something you'd like to share? Send your perspective to email@example.com.