First Alert weather: Our priorities are you, not our shows - KFDA - NewsChannel 10 / Amarillo News, Weather, Sports

First Alert weather: Our priorities are you, not our shows

StormTrack10 will begin operating under the First Alert moniker, and our commitment to informing viewers of severe weather events has never been stronger / Source: KFDA StormTrack10 will begin operating under the First Alert moniker, and our commitment to informing viewers of severe weather events has never been stronger / Source: KFDA

It's our Perspective that we offer you some of the best news and entertainment available with our comedy, drama and other shows, but when it comes to severe weather we must live up to our ultimate responsibility and give you the best information so you can make decisions on how to stay safe.

As a reminder, our policies are to interrupt national commercials first, then local ones, but sometimes it must be the show itself. 

Sure, we get complaints when we break into a show with severe weather information. But that's our job, and we'll never choose entertainment over safety, even if that's not a popular choice.

We don't control the timing of storms, but keeping you safe with information could mean you and your family will get to watch many more shows in the future.

We are First Alert because we care, we want you to know when it is serious. 

Severe storms have already killed people in Mississippi this month, and we don't want our own neighbors to be added to that list.

Our Perspective is we owe you the best information possible as soon as possible, and we will do our best to get you the information without interruption of your favorite show. But I would rather you be safe and enjoy many more shows than be in harm's way and not know it. 

What's your Perspective?

Your Perspective

"Love your station!" -Janice, via Facebook 

"I agree we need to be warned about severe weather. But they stay on for hours repeating there selves. Report it and go back to the shows. Come back when there is changes and locations." -jd...@gmail.com

"Thank you!" -Cathy, via Facebook

"Ypu can only cry wolf so long and no one pays attention any more. They over saturate the tv screen top left corner county name and warning. Top right corner  picture of county shaded color and why. Scrolling on bottom the warnings and county. Way to much redundancy. Breaking in show with weather updates non emergency. Ie its raining here well that's obvious to those that live there.Then returning durring commercials just to break in when the show starts again. Putting up high wind advisory pointless, just look out side. It might matter to truck drivers but they're not watching.  If there is an imminent tornado do everything you can. I never need to know it snowing, raining, or windy.  Thats obvious by just looking outside." -fb...@gmail.com

Perspective is a weekly feature presented by NewsChannel 10 Vice President/General Manager Brent McClure. Have something you'd like to share? Send your perspective to perspective@newschannel10.com.

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