Cheerios is mailing wildflower seeds to people to save bees - KFDA - NewsChannel 10 / Amarillo News, Weather, Sports

Cheerios is mailing wildflower seeds to people to save bees

Anyone interested in helping with the #BringBackTheBees campaign can sign up on the Cheerios website to receive 100 free seeds. (Source: KARE/CNN) Anyone interested in helping with the #BringBackTheBees campaign can sign up on the Cheerios website to receive 100 free seeds. (Source: KARE/CNN)

(KARE/CNN) - Cheerios is featuring its Honey-Nut Cheerios mascot "Buzz" to boost global bee populations.

The company - partnering with Veseys Seeds - is pledging to send out 100 million wildflower seeds.

Anyone interested in helping with the #BringBackTheBees campaign can sign up on the Cheerios website to receive 100 free seeds.

Recipients are asked to plant them in a bee-friendly area.

The company's website notes that bee populations - a crucial pollinator for world food supplies - have been declining in recent years.

Click here to "bring back the bees."

Copyright 2017 KARE via CNN. All rights reserved.

Powered by Frankly