AMARILLO, TX - The American Cancer Society challenged smokers to quit "cold turkey" on Thursday.
Several Amarillo residents visited Jersey Mike's Subs to learn more about the dangers of tobacco, and what they can do to quit smoking.
Smokers were asked to go "cold turkey for cold turkey" - if the pledged to quit smoking for at least that day, they received a free sandwich from Jersey Mike's.
Tobacco use remains the single largest preventable cause of death in the US.
Lung cancer is the type of cancer with the highest mortality rate, according to the Department of State Health Services.