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Instant.ly Shelf Score™ Reveals Consumer Intent To Purchase Newest Beverage Products

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SOURCE uSamp

Pepsi Brand Beverages, and Cherry Flavors, Take the Top Spots in Second Edition of Instant.ly Shelf Score

LOS ANGELES, Aug. 20, 2014 /PRNewswire/ -- Instant.ly, the world's first on-demand consumer insights platform today unveiled the August results of Instant.ly Shelf Score™, which focused on recently introduced non-alcoholic beverages. Instant.ly Shelf Score is an index measuring consumer intent to purchase new consumer packaged goods (CPG) products. Shelf Score evaluates and ranks ten of the most appealing products based on overall consumer interest from a nationally representative sample.

Instant.ly is provided by uSamp, the technology leader in market research providing automation, mobile and global sample and insight solutions for marketers.

Of note, the top two beverages in the list are owned by PepsiCo and also include cherry flavoring. Gatorade Fierce Blue Cherry leads in consumer purchase intent with a top two box score of 66 percent. Following behind in second and third place, Pepsi Made with Real Sugar, Wild Cherry at 65 percent, and Protein2o Water at 62 percent, respectively. AMP Energy Dale Jr. Sour Limited Edition closed out the top ten in last place at 38 percent.1

Instant.ly Shelf Score™ - August 2014


New Product

Purchase Intent Score

1

Gatorade Fierce Blue Cherry

66%

2

Pepsi Made with Real Sugar, Wild Cherry

65%

3

Protein2o Water

62%

4

Brisk Half & Half Cherry Limeade

60%

4

Nestle Pure Life Splash, Strawberry Melon

60%

6

Mountain Dew Baja Blast

57%

7

Post Goodness-To-Go: Dutch Chocolate

50%

8

Red Bull Summer Edition

47%

9

AriZona Oak Reserve Tea

46%

10

AMP Energy Dale Jr. Sour

38%

Complete results from this edition of Instant.ly Shelf Score™ can be found here. An infographic of these results can be found here

Shelf Score is derived from Instant.ly Concept Test™, recently launched by the Company as the first concept-testing platform of its kind to provide CPG brands and retailers with an easy-to-use tool to screen new product ideas– including new packaging, flavors or line extensions. Instant.ly Concept Test empowers brand managers to collect rich feedback from mobile and online audiences to determine key success attributes, such as purchase intent, in a fraction of the time and at a fraction of the cost of current testing methods.

With over 80 variable product attributes for brand managers to choose to evaluate, Instant.ly Concept Test compiles top two box scores for purchase intent, consumer need/desire, differentiation, and perceived value. The results are captured in an intuitive dashboard, detailed enough to persuade and polished enough to present.

The products included in the August beverages edition of Instant.ly Shelf Score were discovered in grocery stores and online channels across the U.S. To compile its list, Instant.ly reviewed a wide cross-section of products, making final selections based on flavor innovation, interesting applications of new or popular ingredients, and category disruption from small or unknown brands.  

About Instant.ly
Instant.ly™ is the world's first on-demand consumer insights platform, providing brands with instant on-demand access to targetable consumers. The Instant.ly portfolio is comprised of Instant.ly Survey Tool™ for survey authoring and fielding, and Instant.ly Concept Test™ for early-stage concept screening. With Instant.ly, brand managers can collect quantifiable customer feedback from the web, mobile devices and social networks. Powerful enough to be used by Fortune 500 companies, and intuitive enough to be used by tens of thousands of small businesses, Instant.ly gives companies of all sizes a single platform -- to build, promote and analyze the voice of the customer --- when, where and how they need it. For more information visit www.instant.ly.

About uSamp
uSamp is the technology leader in market research providing automation, mobile and global sample and insight solutions for marketers. Based in Los Angeles, with five offices in the United States, Europe and Asia, uSamp has been recognized in Inc.'s 500|5000 exclusive ranking of the nation's fastest-growing private companies. For more information visit www.usamp.com.

1 The aforementioned brands are not currently uSamp clients.

Media Contact:
Kerlan Communications for uSamp
Dori Busell
dori@kerlancomm.com
(917) 689-3415

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