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SOURCE Autoweek Media Group
New site features responsive design, faster loading times, easy sharing and better search
DETROIT, July 15, 2014 /PRNewswire/ -- Autoweek Media Group today relaunched its award-winning autoweek.com website with a new design that will offer car enthusiasts and race fans a more engaging and enjoyable experience
The new autoweek.com, with its clean, simple design, uses the most up-to-date technology to deliver a faster, richer, responsive user experience. Designed and developed internally by Autoweek, the site encourages visitors to browse and discover a trove of current and historic automotive stories, videos and photos. It also encourages social sharing and offers faster page-loading times.
Dutch Mandel, publisher of Autoweek Media Group, has led the charge to create a site designed to appeal to both site visitors and advertising partners.
"Mobile usage is exploding, and we've created a best-in-class experience," he said. The all-new autoweek.com provides a mobile device-friendly design that will keep readers engaged. It also allows advertisers unique opportunities to engage with our passionate and influential audience."
In addition to a new look, users can now enjoy easy sharing of articles, photos and videos, along with faster page-load times.
Mandel added that, "Autoweek.com has seen tremendous growth, and a big percentage of those visitors are coming using smartphones or tablets. We have seen a 97 percent increase in mobile traffic year over year, and 35 percent of our traffic comes from a mobile/tablet device. Indications are that this trend will continue, and I wanted to bring Autoweek's content to the next level by offering users an easy way to navigate, without device limitations, and allow consumers to really interact with the Autoweek brand."
With the relaunch of autoweek.com, the Autoweek brand continues to find new ways to engage with its audience.
"We're not done yet," Mandel said. "Autoweek will continue to keep its pulse on industry trends to make sure we are delivering what our readers and partners have come to expect."
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