Airline battle at Dallas Lovefield - KFDA - NewsChannel 10 / Amarillo News, Weather, Sports

Airline battle at Dallas Lovefield

Airline battle at Dallas Lovefield

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Dallas, TX - Two heavy hitters in airline travel are battling for control over one of Dallas's largest airports. Virgin America has enlisted its brightest star, British billionaire Richard Branson, to help wage its campaign for more space at Dallas Lovefield airport, but Southwest Airlines is putting up a fight.  

Virgin america wants two gates that American Airlines must surrender at Lovefield near and to get them, it's nipping at the heels of Southwest, which started as a small airline at Lovefield more than 40 years ago and built its brand on the idea that an airline can have a fun personality.

It now carries more U.S. passengers than any other airline. Both plan to add new destinations so Dallas travelers will enjoy lower fares either way, but the two differ greatly in their tactics. While Branson partied and did media rounds, Southwest took a low-key approach and declined to make an executive available for an interview.

Southwest Airlines says it has a right to fight for the gates because it's the fifth largest taxpayer in Dallas. The full city council will be briefed on this matter at a meeting today. Council members will give direction to the city manager, who must sign off on which airline can use the gates.