Teens are the latest target of a tobacco advertising campaign. A $115 million advertising campaign from the FDA will start a week from today highlighting the dangers of smoking, and targets at-risk youth.
The FDA will use ads on TV and radio, as well as print and social media outlets for it's "The Real Cost" campaign.
Officials say they will target more than 10 million youth who are open to, or already experimenting with cigarettes. According to the FDA more than 700 kids under the age of 18 become smokers every day. The ads will run across the country for at least a year.
Tobacco companies are footing the bill for these ads. The campaign will be run off of user fees that are paid to the FDA from companies.