City reveals new logo - KFDA - NewsChannel 10 / Amarillo News, Weather, Sports

City reveals new logo

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Amarillo, TX -

After weeks of controversy, a new city logo has been selected. 

The process began in November, when the city had to abandon it's design, due to similarities to a copyrighted image being used by a real estate company in Dubai. 

The new design that was picked, was created by Tyler Mitchell. 

He says his design was inspired by his love of Amarillo. 

"Once I tried the star, it just spoke. It was not only Amarillo, but Amarillo Texas," he told us.

Mitchell's design was selected out of more than 500 entries, and was reviewed by a pannel of professionals, along with trademark attorney Chris Stewart. 

"When the city narrowed down the finalist, we did a vetting look at the top level and then as they narrowed down the finalist for the logo, we did a more in depth search for the logo you saw presented," Stewart said. 

After the vetting process, Stewart said the design appears to be original. 

Now the city will move forward with the new design.

"We'll use the logo on things like pens, caps. I think we will move slowly into putting it onto city trucks and vehicles," council member Ellen Robertson Green told us. 

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