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SOURCE American Greetings Corporation
Popular greeting card website kicks off interactive campaign showcasing tips, advice and contests for personalized card designs
CLEVELAND, Dec. 10, 2013 /PRNewswire/ -- Let's be honest; the Christmas spirit may feel all warm and fuzzy, but it definitely has its competitive side. You want to create the most beautiful, epic Christmas card your siblings, neighbors, co-workers and even your own mother has ever seen--a card worthy of the "Top of the Mantel." That hallowed place above the fireplace that says you really made a huge impact on someone. That's why American Greetings Corporation is premiering its Cardstore "Top of the Mantel" interactive campaign, showcasing tips and advice for designing holiday cards worthy of the "Top of the Mantel," and recognizing the public's best customized designs through exposure and contests.
Now through December 25, Cardstore will feature its own official Mantel at American Greetings' World Headquarters, serving as the centerpiece for every competition, interview and giveaway. All the action will be shared via social channels including Facebook, YouTube, Twitter, Instagram, and more. The interactive fun will include:
Top of the Mantel Facebook/Blogger Competition
For 10 days, two competing cards, chosen from Cardstore's blogger friends, will be selected daily, displayed on the official Mantel and voted on by the public. Those who vote will be eligible to win one of several prizes, including a free Cardstore card or a new Olympus digital camera.
Photos of our favorite cards will be posted on social channels, giving Cardstore fans an up-close look.
The official Mantel will feature hidden coupon codes with special promotions for those fans who view the videos.
Tips and Tricks
Videos from our Creative team will inspire consumers to make and display a card worthy of the "Top of the Mantel."
"We know the planning, hard work and hours of posing it takes families each year to design their perfect holiday card," said Eliza Wing director of digital brands at American Greetings. "'Top of the Mantel' allows these cards some well- deserved additional visibility and a little extra credit to those who design them."
Cardstore offers consumers the easiest way to navigate to the "Top of the Mantel." With 7,000 designs available, Cardstore offers consumers convenience, unmatched variety, as well as the opportunity to personalize their selections through an assortment of interactive options. Users can add personal photos, include unique, heartfelt messages and even upload a signature for the perfect final touch. In addition to these great options, Cardstore can even stamp and send your cards so you can spend more time celebrating the holidays.
To start interacting, designing and checking out the huge variety of designs perfect for everyone on your list, visit www.cardstore.com. You can also follow and start connecting with Cardstore on Facebook, YouTube, Pinterest, Cardstore blog, Instagram, Twitter and Google+.
For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.
About American Greetings Corporation
For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.
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