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LONDON and AMSTERDAM, September 16, 2013 /PRNewswire/ --
Partech Ventures leads Series A funding with Active Venture Partners to fund product development, executive recruitment and international ambitions
Recent company growth highlights and awards include:
London and Amsterdam (16 September 2013): YD, the disruptive performance display advertising technology and services company, today announced it has secured € 4.6 million Euro in venture capital funding. The multi-million Euro investment will bring the company's programmatic advertising solution to more direct advertisers by up-scaling the company's international sales team and will further strengthen its technical development power.
Partech Ventures Berlin led YD's Series A funding with Active Venture Partners with financial advice from Corporate Finance Partners (CFP) and legal advice from Jones Day and Lexence.
Until now YD has been entirely self-funded with help of the business angel investor Toharu Ventures. The company now intends to accelerate its growth worldwide and further consolidate its position as a disruptive force within programmatic advertising, which is the most rapidly growing part of the digital advertising industry.
YD was founded in 2008 as one of the first display advertising companies delivering performance direct to brands. Evolving from an operator of multiple third-party solutions, YD has developed its own proven proprietary in-house programmatic advertising platform 'Impulse' which taps into the trend for big data decision making being embraced by global brands.
Impulse is one of the first platforms to offer programmatic advertising buying transparency directly to brand marketers for a single fee. Working directly with over 100 Ecommerce brands in the European market including Citibank, Liberty Seguros, and Teufel Audio, YD's technology facilitates board-level decisions such as allocating programmatic marketing investments in real time.
A growing number of advertisers wish to directly integrate their programmatic advertising solutions into their digital revenue streams as a means of combating the lack of transparency in agency services and media fees and YD, which has adopted an industry leadership position on this issue, is growing as a company at a remarkable rate as a result.
Mendel Senf, CEO YD said:
"YD's partnership with Partech and Active VP opens up a great new network for us to expand our company at a faster rate in our existing markets and in new regions to further consolidate our solid position within the global digital landscape. We are proud to run YD with this great team of forward-thinking VCs who share our vision for the future of brand direct digital advertising."
Gabriel Matuschka, Principal Partech Ventures said:
"As one of the earliest disruptive display advertising leaders in Europe, YD has proven a great success in the last few years and we welcome the opportunity of playing a part in further expanding the company's technology and services. As lead investor we look forward to working with Active VP as co-investor and partnering with YD's ambitious management team. YD's rapid growth shows that the programmatic buying space is led by pure technology companies and ad-exchange specialists."
Philipp Schroeder, Active Venture Partners said:
"Together with Partech we have invested in YD, because we are impressed by the
team's holistic approach to performance advertising and the way in which the company helps advertisers dramatically improve media spending yields."
YD delivers performance display advertising on scale. YD proprietary programmatic buying platform Impulse unlocks the power of real time bidding and allows advertisers to show personalised ads only to new and existing interested customers. Price, placement and content are determined in real time, which results in smarter decisions and a considerable boost to advertiser sales. YD's technology is solely built for direct advertisers and delivers full transparency in combination with full performance. YD was founded by ad men, engineers and computer scientists in 2008. YD currently employs over 60 people and works from 5 offices worldwide.
About Partech Ventures
Partech is a venture capital firm based in San Francisco, Paris and Berlin. Started in 1982, Partech is a partnership with $650 million under active management. Its mission is to help outstanding entrepreneurs to succeed in a global economy. The firm looks for companies with a substantial technology or innovation leverage in internet and information technology. Partech manages seed and venture funds, allowing the firm to invest from $250,000 to $10 million in the early institutional rounds of high growth companies. http://www.partechventures.com/
About Active Venture Partners
Active provides companies with capital and also supports them with strategic and operational advice, experience, and access to their international network of contacts. Active has strong connections to local and international technology companies, high profile industry experts and a network of collaborating individual and institutional co-investors. Active Venture Partners creates an environment in which entrepreneurs can develop and succeed faster and to a greater extent than their competitors. Active Venture Partners takes a proactive and hands-on role in advising its portfolio companies and works with them and for them towards a common goal. http://www.active-vp.com/
About Toharu Ventures
Toharu Ventures is an hands-on early stage investor. Toharu Ventures actively supports the entrepreneurs and/or founders to lead them through their first crucial growth phases. The goal is to build ventures with a solid basis for further expansion. Toharu Ventures has a proven track record in the mobile and advertising technology sector, but does not have a strict sector focus.
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