Game Truck Launches P3

Play3 is a nationwide initiative to inspire kids and parents to rethink the way they approach video games and the use of electronics. The program is designed to help parents start the conversation with their kids about their family rules around the use of electronic devices which include gaming consoles, handhelds, computers and phones.

Scott Novis, founder of the GameTruck says his company is on a mission to help parents and kids harness the power of technology for safe, social, and smart play. "Electronics are the playgrounds of this generation and we need to teach kids how to use them in a manner that helps them develop key social, intellectual and physical skills," Novis said. "The irony is that with connection has come isolation and we have to change this trend."

Novis has spent his lifetime building and designing computer games and is passionate about the potential games offer when they are used effectively. "Computers and games offer kids some of the most incredible experiences and opportunities to learn. The problem is that kids are learning to use them in isolation and that sets them on a course of unhealthy play," Novis said.

Novis created his company in hopes of revolutionizing modern play. His patent-pending mobile gaming lounge is designed for collaborative, interactive games. "We need to remind people how fun it is to play together," Novis said. "With adults the challenge is to help them understand how to use the technology to connect with others and with the kids we are literally teaching them to play together."GameTruck's Play3 program is accessible to anyone, while the company hopes parents, schools and youth organizations will consider hosting a Play3 party, the tools of the program are available on the company's website, for free. Play3 parties are designed to help schools, parents and youth organizations start the process of safe, social and smart play and are backed up by an outline for a family gaming contract that helps parents think through and initiate the conversation. At the Play3 parties, GameTruck Party provides a program and specially trained GameCoaches to teach kids healthy strategies for electronic play.

"When you consider the fact that the average child spends four to six hours a day on a device with a screen, it creates a compelling call to action for the adults to help the child set boundaries and ensure the time they are spending is productive," Novis said. "Games and electronics are the mediums of this generation. It is imperative that we meet our kids on these new playgrounds and just as we have done as we have with the physical world, we also have to engage and set boundaries for our children in the cyber world as well."