J. Crew ad controversy

NewsChannel 10

A new ad for a national retailer is at the center of some major controversy.

The J. Crew ad features a mother painting her son's toes hot pink.

This sparked heated debate from conservatives who say the company is known for tasteful and modest clothing, and could confuse children's developing gender identity.

While advocacy groups, on the other hand, are calling the negative reaction to the ad "ridiculous."

Doctors say that research shows neither gender identity nor sexual orientation is a choice.