Government to Study School Lunch Psychology - KFDA - NewsChannel 10 / Amarillo News, Weather, Sports

Government to Study School Lunch Psychology

AMARILLO, TX - Amarillo Schools are already doing some strategies the government is hoping will fight child obesity and make free lunch programs more effective.

Food behaviorists with the U.S. Department of Agriculture are looking into how to get kids to make healthier choices in the lunch line. Amarillo ISD says some tricks work with the students. Tricks, like,  placing colorful fruits and vegetables first in the lunch line to grab kids' attention, and displaying signs to promote healthier choices.

"There is value in marketing to kids, because kids have a distinctive taste and things they want to see. We're really trying to appeal to them to say, eating healthy doesn't have to be boring, you can eat your favorite fruit vegetable." said Brent Hoover, with AISD.

Local doctors tell NewsChannel 10, parents can use some of these tips at home.

"Make healthier choices more accessible. Something pediatricians talk with parents about is trying to avoid having more unhealthy snacks at home, take away that temptation." said Dr. Angela Huang with Texas Tech University.

The cost of this new national project right now is 2 million dollars.

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