DEARBORN, Mich. – There's a swirl of activity in a spacious, modern kitchen as final meal preparations are made.
An older man tries to swipe a felafel off an appetizer plate but instead gets a loving hand slap from a woman. The happy, well-dressed guests move to a table full of food in a dining room adorned with Middle Eastern wall-hangings.
"Your nation, your world," a male voice says with a Middle Eastern accent, as the frame moves outside and pans out to show the party through a window of a gleaming, high-rise building. In seconds, the shot zooms out to an image of the U.S. from space. "They're worth protecting.
"Careers in the CIA."
But resistance could come from U.S. Arabs who have felt the sting of suspicion since the Sept. 11, 2001, terrorist attacks. Many Arabs and Muslims have been dubious of the government's intelligence gathering and believe spying is going on in mosques and other places.
"It's talking to anybody — it shows that the CIA cares about the integrity of the family in general," Alwerfalli said.
Suehaila Amen, 30, thought the commercial was visually appealing and positive, but it "didn't resonate" with her because it didn't fully deliver on its message.
"It's important for them to know we understand how important their culture is to them. They're not going to lose that once they walk through the front doors of the CIA to work," said Christina Petrosian, chief of advertising and marketing for agency's recruitment and retention center.
Petrosian believes the commercial portrays a broad yet authentic slice of life that will resonate with its audience.