Isn't my new TV already making a great picture?
You just spent your hard-earned money on a new home theater video display (TV). So, why don't DVD or HD movies look as good as the cinema version? Why is the grass blue and why don't sports jerseys look the right color.
Remember how different all those TVs looked at the store, when they were all receiving the same program?
The difference wasn't so much the quality of the various models as it was the non-standard development of each display.
Manufacturers adjust their models to look as appealing as possible (brightest) next to competing models on a showroom floor. They usually set the user controls and technician service control for the highest apparent light output, or for a unique look.
Professional Calibration Gives You Great Benefits
When TV programs are produced, transferred from film, broadcast or cut to DVD, the process is precisely monitored on video displays calibrated to industry standards. Your video display can accurately reproduce the full, original quality of those programs only if its calibrated to the same industry standards.
Your Calibrated Home Theatre Video Display Will:
- Display a sharper focused, full resolution image
- Show full detail in the darkest and brightest parts of all scenes
- Be properly matched to your video system and viewing equipment
- Maintain accurate color balance at all picture light levels
- Produce a full range of accurate colors, including flesh tones, grass, sky and sports jerseys
- Have a cinema theater "film look"
- Minimize picture artifacts (distortions)
- Be easier on your eyes
- Last up to twice as long as a display with factory settings