The population was 3,854 at the 2000 census . "Friona" means "cold" from the Spanish word "Frio."
In 2007, the Texas State Legislature declared Friona the " Cheeseburger Capital of Texas". The city began holding the "Cheeseburger Cook-Off and Festival" in 2006.
The city motto is unique: "The Biggest Small Town in Texas."
As of the census of 2000, there were 3,854 people, 1,271 households, and 983 families residing in the city. The population density was 2,794.8 people per square mile (1,078.3/km²). There were 1,399 housing units at an average density of 1,014.5/sq mi (391.4/km²). The racial makeup of the city was 61.47% White , 1.30% African American , 0.75% Native American , 0.39% Asian , 33.81% from other races , and 2.28% from two or more races. Hispanic or Latino of any race were 57.86% of the population.
There were 1,271 households out of which 44.4% had children under the age of 18 living with them, 64.4% were married couples living together, 10.0% had a female householder with no husband present, and 22.6% were non-families. 20.1% of all households were made up of individuals and 10.6% had someone living alone who was 65 years of age or older. The average household size was 2.97 and the average family size was 3.48.
In the city the population was spread out with 33.2% under the age of 18, 8.6% from 18 to 24, 26.8% from 25 to 44, 18.8% from 45 to 64, and 12.6% who were 65 years of age or older. The median age was 31 years. For every 100 females there were 94.8 males. For every 100 females age 18 and over, there were 91.5 males.* The median income for a household in the city was $31,964, and the median income for a family was $36,863. Males had a median income of $29,375 versus $19,299 for females. The per capita income for the city was $13,635. About 14.1% of families and 15.5% of the population were below the poverty line , including 17.5% of those under age 18 and 14.3% of those age 65 or over.
Don Carthel head WT football coach from Friona.