The average person in Amarillo and Canyon uses more than 170 gallons of water each day.
Chances are you've heard the every drop counts campaign, or other conservation commercials on tv.
But the state water authority is taking things farther starting this week.
For the third time the Texas Water Board is requiring cities to provide conservation plans.
"The thing that's different about this cycle is the board is getting a new piece of the pie so to speak some new plans from people that weren't required before," said Scott Swanson, a Water Conservationalist with the Texas Commission on Environmental Quality.
Last night the city of Canyon voted to approve a water conservation plan for the first time.
"They want us to be accountable for every gallon of water we produce. Whether it be water we buy from Amarillo or well water we produce ourselves," said Dan Reese, the public works director for the city of Canyon.
Canyon's plan says it will fix leaks in water mains using new technology, and correct meter inaccuracies.
But most importantly they're urging citizens to conserve and use less than 170 gallons a day.
"There's a lot of things that the public could do that will help us achieve a goal. Hopefully in five years we'll be surprised," said Reese.
From changing lawn watering habits, to habits inside the house, a few gallons can make a difference.
"Be cognizant of the fact, that every time they turn the faucet on to try and use less," said Reese.
Canyon says it wants to limit consumption by two percent in their first year.